RKS design is an industrial design firm, based in California. Their work is driven by, what they call "Strategy Fueled Inspiration" which is defined as "...design that connects, innovation that resonates, experiences that ignite." They approach each project using, as they say, the "Psycho-Aesthetics" methodology.
One of their latest products is the "Mimique". An innovative mobile phone, designed to accomadate "Google's anticipated Android open-source, cell phone software", that gives consumers the choice of downloading Google applications in their mobile phones according to their needs. So, their devices become customized, and not tied up to the restrictions of the manufacturer, as it happens with phones today. (Even the iPhone has boundaries, because one has to be an AT&T client to use it and its applications). Also, all their cell phone activities are synchronized to their Google account on the web.
Design wise, the "Mimique" is keeping up with Google's "less is more" approach to give customers what they really want. Its size and 3D antenna, give it an old school mobile phone look. It communicates "cell phone", something that the new phones do not. Its size and thin structure place it easily in the hand and in the pocket. It is affordable and designed for mass consumption. The "Mimique" has customizing skin applications and of course, due to the Android software one can choose its features and how it will work. Aesthetically it is so cute and rounded., it looks alive! This concept phone is... just a concept at the moment and not yet available to the public.
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