"Designmatters" is a program at Art Centre College of Design, where students are developing communication design projects relating social matters, such as poverty, climate change, obesity, etc. Its purpose is to create designers that through their work will approach a new meaning of design, and that is to change the world.
Marianna Amatullo, the co-ordinator of "Designmatters" believes that "in an expanded tool kit, designers can be instrumental contributers to a conversation about the future that is getting increasingly layered and multidisciplinary". She mentions that "if we are ever to reduce or curtail dire societal ills and achieve sustainable development - by definition, prosperity that is globally shared and environmentally sustainable - responsible design needs to be front and center as part of the equation". The students are encouraged to deal with their work in an advanced aesthetic way.
"When it comes to social-impact messaging, the key advice is don't be drab; make it intriguing and make it look as fabulous as the new beer commercial. Generate mileage by utilizing the same attention-grabbing strategies you would for a consumer-based product".
In times when fundamental changes in the way we think occur, and worldwide social issues need to be communicated, design and its principles must play a key role to get messages across to as many people as possible.
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