Patience!

The media and means we use to get a message across are evolving, leading information to be provided faster and faster. But although the messages are transmitted fast, that doesn't mean that the success of a product or service, will be fast received by the public as well. Web presence needs patience because although its tactics are fast, the core strategies may take many years. As Seth Godin has stated, the trap is to "use all your money to build a fancy website, and leave no money or patience for the hundred revisions you'll need to do." So, it is not about the medium, but about the whole strategy, and sometimes new media may not guaranty instant results.