Innovation through Recession

The current economic situation will make consumers seek for practicality and sustainability in their lives. Recession will automatically make companies deal with consumer issues, and come up with new ideas, products and services in order to fulfill the need of the market for practical and sustainable lifestyle. For example, new consumer friendly gadgets, cheaper ways to produce and thus sell everyday goods and new flexible debit or credit products, will become what companies need to look at. The attention needs to be turned to the new challenges of the consumer. we all know that, if a situation hits "rock-bottom", the only way is up!