"A gizmo is neither a "machine" nor a "product". It doesn't want you to accomplish any task in particular. It wants a relationship; it wants to be an intimate experience, as close to you as your eyebrow. It wants you engaged, it wants you pushing those buttons, it wants you faithful to the brand name and dependent on the service." 

("TOMORROW NOW" - Bruce Sterling)

A potential "love affair" between us and the products that we choose

to buy or consume, may be a key factor to innovation in design.